In our relentless pursuit to empower digital teams with cutting-edge tools, Insightech is thrilled to announce the launch of our enhanced Click Map, the …
In today’s fast-paced business environment, seamless collaboration and accurate data analysis are essential. Our new Saved …
Discover how small optimisations in your retail conversion funnel can lead to significant revenue gains. Learn practical tips and request a free Insightech trial to identify quick win opportunities for your website.
In this article, we’ll explore the top five ecommerce UX trends you need to watch out for and implement in your strategy.
Optimising the experience of users on your website can unlock massive conversion and revenue results - here's how to do it.
Explore how 404 errors impact conversion rates and discover effective strategies to manage digital friction with tools like Insightech.
Understand which channels, campaigns or specific actions have the most impact on the decision-making process of the customers allows marketers to optimise their strategies and budget allocation to maximise ROI.
Data discrepancies can arise for several reasons and understanding is crucial for interpreting your data accurately and making informed decisions.
Custom metrics in Google Analytics 4 (GA4) allow you to go beyond the standard metrics provided by GA4, offering a way to tailor your analytics to your specific business needs.
Understanding what happens after the click is crucial. It helps you see the full picture of how your online ads influence offline behaviours.