Latest Articles

Why is my website not performing like it used to?

With more people turning to online channels, what do you do with that increased traffic? And more importantly, how do you turn that traffic into profit?

Why users abandon your funnel (and how to fix it)

Do you really know why customers abandon your checkout funnel? In this article we breakdown the main reasons why traffic isn't converting.

Australian Institute of Business uncovers $600K revenue opportunity with Analytics

AIB found it difficult to understand abandonment across their funnel as the data provided by Google Analytics and other platforms was inconclusive.

Better digital experiences with Adobe Target + Insightech

Adobe Target is currently one of the leading solutions for web marketers and UX designers to perform A/B testing campaigns for their websites. The reason is it …

Blue Bungalow achieves 16X ROI from content analysis

“In a matter of weeks, we uncovered an incremental revenue opportunity with Insightech that delivered an ROI of 16x”

- Emma Filliponi, E-Commerce …

How diagnosing funnel abandonment unlocked 23X ROI for Southern Cross NZ

About Southern Cross New Zealand

Southern Cross opened for business in 1961, introducing health insurance to New Zealanders and laying the foundations for one …

How Insightech protects user privacy and PII

Protecting users’ privacy, and maintaining the highest data security standards are central to everything we do at Insightech. However, it is equally as …

How to turn your website into a dashboard with a chrome extension

The Insightech Chrome Extension overlays your website user behaviour onto your website. This means you can now use your website as a visual dashboard.

Simplify Interaction Tracking in GA4 with Enhanced Measurement + Insightech

After the news that Google will sunset the current Universal Analytics you may be looking for a replacement. This can appear daunting but it's not.

6 retail shopping behaviour trends for 2023

Online shopping behaviours are changing again. Are you up to date with the latest behaviour trends across the retail industry?