There's much to consider when optimising your eCommerce site. SEO, check. Paid Ads working? Check. Checkout process seamless? Unsure. Even the smallest mistakes can have a significant impact on your sales.
A/B split testing is a powerful tool in the arsenal of digital marketers and website optimisers.
Data layer events are a foundational element in modern web analytics, enabling more precise, reliable, and comprehensive data collection and analysis.
Google Tag Manager acts as a bridge between a website and analytics platforms, facilitating efficient data collection, management, and transmission. This enhances the capability to gather rich, actionable insights through analytics tools like Google Analytics.
With a plethora of tools available, choosing the right one can be overwhelming. This blog aims to review the top A/B testing tools, highlighting their features, pros, and suitability for different business sizes.
Discover the top Business Intelligence tools of 2024 in our latest blog. Explore leading BI solutions like Insightech for in-depth website analytics, and learn how to leverage these tools for enhanced data visualization and improved decision-making.
Enhance data analytics, optimise user experience, and boost conversion rates with these 10 revolutionary solutions.
From the best Shopify plugins to the latest UX best practices, this blog explores the most popular e-commerce content and design elements that are defining the digital marketplace this year.
Crafting a winning marketing plan for your online store has never been more crucial. This guide will walk you through the essential steps to create a marketing strategy that not only resonates with your audience but also drives conversions and loyalty in these changing times.
Each e-commerce platform has its unique features and SEO capabilities. Here’s how you can optimise your product pages on different platforms.