Creating a Customer Journey Map: Real-World Examples and Best Practices
This guide will delve into the best practices for creating effective customer journey maps, supported by examples.
Insightech
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5 min
Latest Articles
Learn more about digital experience analytics and optimization
How to Design a High-Converting Landing Page in 2024
A high-converting landing page is crucial for capturing leads and driving sales. This blog will explore the essential elements and best practices for creating landing pages that not only attract attention but also convert visitors into customers.
Insightech
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4 min
What is Data Visualisation?
Unlock the power of data with our comprehensive guide on data visualisation. Learn what data visualization is, its significance, various types, and tools.
Insightech
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3 min
What is Website Re-platforming?
Explore the essentials of website re-platforming in our latest blog. Learn why it's crucial for modern businesses, understand the process, challenges, and benefits, and discover how to keep your digital presence competitive and scalable in 2024.
Insightech
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3 min
20 Ways to Integrate Adobe Solutions for 2024 Success
Integrating Adobe Analytics with other Adobe solutions enhances data analysis and decision-making across all sectors. These integrations offer a holistic view of customer interactions and behaviour, driving more informed strategies and actions.
Insightech
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5 min
2024 Online Retail Trends You Must Keep An Eye On
Explore the key online retail trends of 2024 and discover how Insightech's analytics tools can help your business adapt to changing consumer behaviours, enhance omnichannel experiences, and optimise for mobile-first design.
Insightech
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5 min
2024 Personalisation Strategies with Adobe Analytics and Insightech
In 2024, online retail personalisation has become more sophisticated and integral to customer satisfaction and loyalty. Here are practical tips and best practice advice for online retailers
Insightech
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5 min
A Beginner's Guide to (prioritised) A/B Testing
A/B testing, also known as split testing, is a method where two versions of a webpage, app, product, or feature are compared to determine which one performs better.
Insightech
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3 min
Benefits of Adobe Analytics for Online Retailers in 2024
Explore how Adobe Analytics, enhanced by third-party integrations like Insightech, is revolutionizing online retail in 2024. Dive into our comprehensive guide covering the core benefits of Adobe Analytics for e-commerce, including interaction tracking, audience management, and predictive analytics.
Insightech
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3 min
What is Conversion Rate Optimisation?
CRO involves understanding how users navigate your site, what actions they take, and what's stopping them from completing your desired actions.
Insightech
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3 min