As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why digital experience causes frustration.
CRO and website optimisation can be interchangeable but you always have a bigger list than you can deliver on. Insightech helps us ensure we spend the right time on the right things on that list!
Retail and Financial Service companies, where security and trust are paramount, can't afford to have unresponsive features.
For example, did you know your Facebook ads ROAS could improve by 1106% week-on-week just by optimising the user experience side?
While it may seem trivial, rage clicks are a clear indicator of a poor user experience and can have a significant impact on your website's performance and customer satisfaction.
When it comes to session replay recordings, there's a growing concern about the limitations of sampled data.
Creating an effective analytics culture goes beyond just collecting data. You need to master communicating insights to build credibility and grow your influence with internal stakeholders.
According to a report by Digital Marketing Institute, 84% of companies that focus on customer experience report an uplift in revenue. Ensuring a seamless online user experience is paramount.
International customers are often unaware of additional import duties or taxes until payment, leading to returns and increased costs for retailers.
The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!