About Blue Bungalow
Founded in 2012, Blue Bungalow brings Queensland’s beach lifestyle aesthetic to customers across Australia and globally. The company operates over 3,000 product styles from 150+ brands, with dedicated websites for Australia and New Zealand, plus a physical Brisbane retail location. They’re known for personalized customer service that maintains loyalty.
The Challenge
Blue Bungalow faced several operational obstacles:
Bug Recreation Time: The team spent excessive time and resources attempting to recreate website bugs and friction points affecting user journeys. Bug fixes took months despite customers already reporting issues.
Slow Data Analysis: Understanding their purchase funnel required significant time investment with existing tools. Data analysis was slow and cumbersome.
Limited Visibility: The company needed a faster, more intuitive solution to identify revenue growth opportunities.
The Solution
Insightech provided several capabilities:
- Session replay and segmentation enabled the team to quantify conversion impacts of specific content interactions instantly
- Issue identification acceleration: support problems previously requiring months to recreate could now be found and shared with developers in minutes
- Simplified analytics: the point-and-click interface allowed non-technical team members to gain quantifiable revenue insights within minutes rather than weeks
“I was able to send an email to my devs, with replays of issues along with notes - it was so easy!”
The Results
- 16X ROI in incremental revenue opportunity within weeks
- 4X increase in conversions through streamlined product page experiences
- Clear understanding of which page content most impacts conversions
- Issues that took months to recreate now found in minutes
Blue Bungalow continues to discover additional revenue optimization opportunities through ongoing analysis with Insightech.
