“Our number one challenge is always to make the experience as easy and seamless as possible.”
Rafaelle Champagne, eCommerce Manager
About Blue Bungalow
Founded in 2012, Blue Bungalow brings Queensland’s beach lifestyle aesthetic to customers across Australia and globally. The company serves a mature demographic accustomed to traditional retail shopping, with the pandemic accelerating their transition to online.
The Challenge
Blue Bungalow needed to understand which design changes genuinely improved the customer journey and drove initial online purchases. Before Insightech, the team lacked data-driven insights into customer behaviour on their product pages.
Key questions they couldn’t answer:
- Which page elements were actually driving conversions?
- Were customers engaging with key content like reviews?
- How could they optimize the path to purchase?
The Solution: Discovering the Power of Reviews
Using Insightech’s conversion analysis, Blue Bungalow made a critical discovery: only 15% of product page visitors were actually seeing customer reviews, despite reviews driving a significant conversion uplift.
“Reviews work very well for us and consistently increase our conversion rates by 4X.”
Page Optimization Strategy
Armed with this insight, Blue Bungalow implemented clear calls-to-action directing shoppers to reviews. They increased review visibility from 15% to 20% of visitors, which correlated with a 5%+ boost in weekly orders.
Faster Error Detection
The platform also enabled rapid identification of bugs and performance issues affecting the customer experience.
“Insightech has made both the investigating and the communication piece easier for us.”
Teams could now isolate affected sessions and send developers detailed replays, cutting investigation hours significantly.
The Results
- 4X higher conversion rate across mobile and desktop for users who viewed product reviews
- 5%+ boost in weekly orders by increasing review visibility from 15% to 20%
- Significantly reduced developer time spent identifying and resolving website issues
- Improved cross-team collaboration through visual session replay sharing
- Enhanced team confidence in flagging subtle conversion-impacting issues
“Insightech is a great tool to collaborate between teams.”
Blue Bungalow continues to use Insightech to discover optimization opportunities across their product pages.
