Digital Experience Analytics for Retail & eCommerce
Reduce cart abandonment, optimise product discovery, and turn browsers into buyers with crystal-clear visibility into the online shopping experience.
Drive More Revenue from Every Visitor
Understand exactly why shoppers abandon and what makes them buy
Recover Lost Sales
Identify checkout friction and recover lost revenue
Boost Conversion Rates
See what drives conversions and double down
Optimise Peak Periods
Ensure flawless experiences during sales events
Built for Retail & eCommerce Teams
Everything you need to optimise the online shopping experience
Cart & Checkout Analysis
See exactly where shoppers abandon their carts and why. Watch session replays of drop-offs, identify form friction, and quantify the revenue impact of every checkout issue.
- Track add-to-cart through purchase
- Identify payment and form friction
- Quantify revenue lost at each step
Product Page Optimisation
Understand how shoppers interact with product pages. See which images, descriptions, and CTAs get attention—and which get ignored.
- Heatmaps on product content
- Compare converters vs browsers
- See what drives purchases
Search & Navigation Analysis
Discover how shoppers find products on your site. Identify navigation dead-ends, search friction, and the paths that lead to purchases.
- Map journeys from landing to purchase
- Find where browsers get stuck
- Understand segment behaviour
Error Detection for Retail
Catch issues before they cost you sales. Detect broken add-to-cart buttons, payment failures, out-of-stock errors, and promo code issues—prioritised by revenue impact.
- Surface checkout errors instantly
- Prioritise fixes by revenue impact
- Get alerts during sales events
Session Replay for Shopping
Watch real shoppers browse, add to cart, and checkout—or struggle and leave. Understand the why behind every metric with pixel-perfect session recordings.
- Watch shoppers interact with products
- Jump to key moments and errors
- Share replays with your team
Ready to Boost Your eCommerce Conversions?
See how leading retailers use Insightech to recover lost sales and optimise the shopping experience.
Let's TalkTrusted by Leading Retailers
From fashion to homewares, leading brands rely on Insightech
Spotlight Retail
Optimising across 1,800+ stores
Oroton Group
Improving online conversions
Kitchen Warehouse
Turning browsers into buyers
Winning Group
Data-driven optimisation
Turn Experience Into Revenue Insights
Get crystal-clear visibility into user behaviour, friction, and errors — prevent revenue loss, optimise journeys, and grow with confidence.